Rolls-Royce Ghost makes a secret appearance
The Event
A private viewing of the much talked about new model of Rolls-Royce, the Ghost, was to be held at Rolls-Royce Motor Cars London in Berkeley Square. Owners and friends of the brand were to be invited to this once in a lifetime event.
The Brief
Given the exclusivity of this event, Collective Minds needed to transform the Rolls-Royce showroom and create a space that was as sleek, stylish and luxurious as the car itself, whilst providing an atmosphere that would generate the necessary excitement and anticipation for the latest model.
The Solution
We aimed to create a concept that would build an aura of suspense whilst mirroring the look and feel of the car itself. We provided misted, full-length covers for the windows to prevent outsiders from seeing inside the showroom. These covers revealed concept drawings of the Ghost model to guests, providing a sense of innovative, cutting edge design. A contemporary, luxurious seating area with a 12ft mirrored bar, sleek white backdrop and an assortment of stylish canvases completed the look for this event.
Event Images
What they say about us...
I just wanted to write and congratulate you on transforming the interior of the London showroom in so much style and completely on brief. The modern environment worked perfectly with the car and I think it looked amazing.
During the time I was at the showroom it was clearly attracting attention and I understand that the results in terms of orders have been very positive. So a huge thank you for all your efforts and as a concept I think we may have found an interesting solution to our launches for the future.
Rolls-Royce Motor Cars