Ferrari, launch of the new 430 Scuderia, 500 guests
THE EVENT
For the launch of the new 430 Scuderia, Ferrari’s fastest ever road car, Ferrari were arranging a number of spectacular evening events for clients across their UK dealer network.
THE BRIEF
With showroom venues being located across the country and even as far as Exeter, Ferrari
required every event to promote an air of exclusivity whilst still catering for the individual needs and budgets of each location.
THE SOLUTION
At Collective Minds, we excel in providing the same high-quality standard of service within a
variety of working parameters, and our flexibility and resourcefulness ensured that every
showroom provided the same enigmatic Ferrari experience. At Kensington, we turned the
launch into the ‘must attend’ event, sourcing the best bartenders in London, a top-class band and a dazzling lighting scheme for the many V.I.P. guests who walked up the red carpet, including Gordon Ramsay. For the Exeter showroom, our team provided an equally stunning event on a much smaller scale, by capturing the individuality of the location and promoting a feel of exclusivity for clients.
Event Images
What they say about us...
“We have received nothing but congratulations from those who attended the launches; we feel
it is only right to pass on these kind words and our sincere gratitude to yourself and your team.
The staff were friendly, the food delicious and the timing immaculate."
Jeremy Pang - Kessler, Marketing / Events Manager, Ferrari GB, December 2007