Pop-Ups in the modern sense have been happening since the 1990′s, but the concept didn’t really hit our shores till the early 2000′s.

Collective Minds connected two iconic London brands H.R.Owen and Boujis to host the European launch of the new Bentley Continental GT V8.

We were thrilled to be a part of Aurum’s annual Basel & Geneva Watch Event for the third year running, and can proudly say this year was the best yet!

Whenever Collective Minds has the opportunity to form new strategic partnerships we jump at the chance; its a great way to enhance an event

Something that can be tough as an creative agency, even after you’ve won the pitch is how you communicate you’re concepts.

Within the live events & experiential communication channels location is always a critical factor

The pop-up concept is nothing new but as the concept matures, certain elements change but it’s dynamics don’t.

Since I started at Collective Minds, we’ve had a few crazy months; road shows, product launches, new staff, some amazing briefs & a re-brand to top the lot!

After a successful 6 months of touring the nations’ Premier League stadiums for the Barclays Pingit campaign, our days of towing our trailers & green screens came to end yesterday